Tainy may have started 2019 as one of reggaetón’s most successful beatmakers, but he seems likely to finish it out as one of the genre’s biggest stars.
A leading producer behind the current wave of música urbana, the Puerto Rican musician has spent much of this year successfully repackaging himself as a recognizable recording artist in his own right. In line with that, his latest single as a lead artist “Adicto” reaches the Billboard Hot 100 this week. With credited vocal features by Latin trap and reggaetón stars Anuel AA and Ozuna, the track debuts on the all-genre song chart at No. 86.
“Adicto” marks Tainy’s third ever track to reach the Hot 100 with a top-lined artist credit. All three of these came roughly within the last six months, with his Benny Blanco collaboration “I Can’t Get Enough” with J Balvin and Selena Gomez peaking at No. 66 back in April and the subsequent Bad Bunny team-up “Callaíta” having reached No. 52 in August.
Factoring in tracks in which he’s a contributor though not a lead or featured artist, “Adicto” is one of three of his songs on the Hot 100 this week. “Callaíta” continues to chart, as does the Tainy-produced “China.” A Latin supergroup single led by Anuel AA, the latter features J Balvin, Daddy Yankee, Karol G and Ozuna.
In line with its Hot 100 appearance, “Adicto” makes gains on Billboard’s Latin charts as well. It moves upward one notch to a new peak at No. 5 on Hot Latin Songs and claims No. 3 on the narrower and self-explanatory Latin Streaming Songs. (”Adicto” was the third most-streamed music video on YouTube last week, domestically.) The song has yet to appear on Latin Airplay, the chart that covers Spanish-language radio performance. But when it does, as it most certainly will, the single will assuredly see its Hot 100 chart position rise in kind.
Tainy’s history in reggaetón goes back to when he was just a teenager in San Juan, where he linked up with Luny Tunes in the mid-2000s. That led to appearances not only on the production duo’s own compilations, but to ones on albums of the period released by key genre artists including Wisin & Yandel, Daddy Yankee, and Zion & Lennox. More recently, he’s been a crucial part of Bad Bunny’s team, executive producing last winter’s X100PRE and the J Balvin joint mini-album Oasis this summer.
Tainy is expected to drop an album of his own this fall, on which “Adicto” and “Callaíta” seem all but assured to appear. Just a few weeks ago, he unveiled an English-language track called “Feel It Too” with Jesse Reyez and Tory Lanez. He appeared alongside Anuel to perform “Adicto” just two weeks ago on ESPN’s Monday Night Football broadcast, an indication of the extent of crossover-market reach Tainy’s music could have.
Notably, “Adicto” isn’t the only fresh Latin hit to debut on the Hot 100 this week. DJ Snake’s bilingual “Loco Contigo” with J Balvin and Tyga enters the chart at No. 96, marking the French producer’s eighth appearance there to date. The single also rises to No. 7 on Hot Latin Songs.